In this technological age, creating a blog is one of the easiest ways that you can display your brand online. Whether you would like to create the perception of being a thought leader in your particular industry or are simply looking to make your mark in the online space, blogging gives you the platform to reach your focus demographic. The following are five ideas that you could employ when starting your blog.

  1. Decide on your content

    One of the keys to having a successful blog is by offering readers unique and relevant content that would help them in some way or another. However, this does not have to be purely professional. For instance, if you write about personal anecdotes of your own life, you will still be helping the masses by entertaining them. Therefore, the first thing to do before you begin writing is determining which direction your blog would be taking. If you would like to be viewed as an authority on a subject, you may want to consider leaning toward informative topics that can be applied by your readers. Conversely, if you would like to have a lifestyle blog, whittle down the focus of your content so you can focus on one niche.

  2. >Decide on your format

    Once you know what content you will be posting online, you should then consider the format of your blog posts. It is important to bear in mind that your format will largely be dictated by what the actual content is. For instance, if you are writing on home improvement with your target demographic being DIYers, you should consider writing How To posts that function as easy to understand tutorials. On the other hand, if you are writing a lifestyle blog with hacks that your readers can make use of in different situations you may want to opt for lists, as these are much easier to read through.

  3. Decide on your blog schedule

    Another key to a successful blog is consistency. Nevertheless, your blog schedule is not merely about how often you will be posting online. There are various things that you would have to consider. The first thing would be to create an editorial calendar. This calendar will give you an idea of what you should be writing about for several weeks or even months. Your editorial calendar will help in limiting writer’s block. Secondly, you need to schedule your writing hours. If blogging is not your primary occupation, it is easy not to find time to do it regularly, as you are busy with life in general. Setting aside specific hours of the day to sit and write ensures you stay consistent.

  4. Decide on your writing style

    A newbie mistake people make when they get into blogging is assuming it is similar to print writing. In reality, your online audience would be much more fickle than individuals who read the newspaper. Web surfers do not want to spend a prolonged amount of time reading content, and if they find your posts too long, they will just click on another page. When writing for your blog, make your paragraphs short and adequately spaced to make them easy to skim through. Secondly, incorporate subheadings or bullet points as needed to prevent having a large block of text on the page.

  5. Decide on how to boost traffic

    There would be no point of having a blog f nobody is reading it. Thus, after curating your content, you have to decide which avenues would be best to push your content. For instance, if you would like to promote it on social media, you need to determine if your audience is on LinkedIn or if it is on Facebook. Secondly, add share buttons to your posts to make it easier for people to spread it online.


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